Tagel is a new and ambitious brand built with a clear vision: to create something truly unique within the beauty and equestrian space. We are at the beginning of an exciting journey and are looking for a passionate and driven Brand Manager who wants to help shape not only products and communication — but the future of the brand itself.

This is a unique opportunity to join a small, entrepreneurial team where your ideas, initiative and mindset will have real impact from day one.

Because we are a growing company, this role is broad and hands-on. We are looking for someone who thrives in a fast-moving environment, enjoys taking ownership, and is willing to step in wherever needed. You should be excited by new challenges and motivated by the opportunity to help build a brand from the ground up.

As Brand Manager, you will play a key role in both product development and brand communication. You will drive projects from idea to launch, ensuring that every product and campaign reflects the Tagel brand identity and connects with our customers in an authentic and inspiring way.

You will work closely with external partners, suppliers, creatives and retailers, balancing strategic thinking with operational execution.

 

Key responsibilities

Product Development & Portfolio

• Drive new product development from concept to launch
• Develop product positioning, packaging, claims and product texts
• Collaborate with suppliers and external partners to ensure quality and brand alignment
• Support assortment and innovation planning

Brand Communication & Launches

• Lead communication and launch activities across channels
• Create clear and compelling product storytelling
• Coordinate campaign assets, content and launch plans
• Ensure a consistent brand expression across all touchpoints

Retail & Distribution

• Own and drive distribution and coordination towards retailers and partners
• Build and maintain strong relationships with external stakeholders
• Ensure smooth execution of launches, deliveries and retail activations
• Act as a key point of contact for retail partners and support commercial growth

Execution & Project Management

• Manage timelines, stakeholders and ongoing projects
• Translate ideas into actionable plans and briefs
• Follow up on performance and continuously improve execution

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Who we are looking for

We believe you are a self-driven and solution-oriented person who enjoys working in a dynamic environment where no two days look the same. You are comfortable wearing multiple hats and excited by the opportunity to help build a brand from the ground up.

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We would love if you have:

• Minimum 3 years of experience as a Brand Manager or in a similar role
• A relevant degree within Marketing, Business, Communication or similar
• Previous experience within Beauty, FMCG or a related industry
• Strong communication and storytelling skills
• Experience working with product development and launches
• Excellent project management and organizational skills
• Fluent written and spoken Swedish and English

Meritorious:

• Previous experience within the beauty industry
• A background or strong interest in horses/equestrian lifestyle

Personal qualities

• Entrepreneurial and proactive mindset
• Self-driven, hands-on doer with a strong sense of ownership
• Structured and solution-oriented
• Curious and eager to take on new challenges
• Comfortable working in a fast-paced and evolving environment
• Collaborative, prestige-less and willing to step in where needed

Practical Information

• The role is based at our Stockholm office, with some flexibility for hybrid work
• Start date: Upon agreement
• Full-time position

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Application

Please send your application including CV, personal letter and relevant portfolio (if applicable) to: madelene@tagel.se

We review applications continuously and encourage you to apply as soon as possible.